History

  • Stuttgart, Sep 10, 2015 - Paper handkerchiefs are called kleenex, vacuum cleaners are called hoovers – and vans of around 3.5 t gross vehicle weight are called Sprinter. The reasons are the same for all three products. An innovative concept, exemplary product quality, satisfied customers and therefore huge market success. The high level of exposure in turn leads to the product name's adoption into common speech.
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