Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere

Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
17.
May 2011
Stuttgart
The first product from “Mercedes-Benz Style” is ready for take-off: The
EC145 “Mercedes-Benz Style” helicopter from Eurocopter celebrates its world premiere on 17th May, 2011 at the European Business Aviation Convention & Exhibition 2011 (EBACE) in Geneva, after which it will be handed over to a European customer. Mercedes-Benz designers created the interior, which is notable for its outstanding versatility and exquisite materials. The EC145 “ Mercedes-Benz Style” is tailor-made for luxury-class business and private travel.
“We are very pleased to have realized the first product of ‘Mercedes-Benz Style’ with Eurocopter,” said Prof. h.c. Dr. Gorden Wagener, head of design at Mercedes-Benz. “The interior design of the EC145 ‘Mercedes-Benz Style’ helicopter represents the classic passion of the Mercedes-Benz design language and fulfils the very highest expectations in terms of elegance, luxury and comfort.”
The luxurious interior design was created in the Mercedes-Benz Advanced Design Studio in the Italian city of Como and is inspired by the luxury-class saloons created by the brand with the three-pointed star. The EC145 “Mercedes-Benz Style” offers deluxe materials, elegant woods, and ambient lighting familiar from the S and E-Class that can be adjusted to a number of different colour and brightness settings, as well as spacious multi-function boxes with various equipment options.
Moreover, the designers have placed a great deal of emphasis on variability. The passenger cabin is incredibly versatile, making the EC145 “Mercedes-Benz Style” ideal for a diverse range of travel needs – from business or family travel, to leisure and sporting trips. All seats are fixed to rails and can be rearranged very easily in a number of different arrangements for four to eight passengers, or removed altogether in order to create space for luggage. The spacious load area also offers a high degree of flexibility with an extensive range of anchoring options on the floor and walls.
“Only one year after Eurocopter presented the EC145 ‘Mercedes-Benz Style’ concept at EBACE 2010, we now are unveiling the first aircraft and can already announce the initial sale to a European corporate operator,” said Olivier Lambert, Eurocopter’s Senior Vice President Sales and Customer Relations. “ These achievements confirm Eurocopter’s successful approach in developing products that meet the demanding expectations of executive and private customers worldwide.”
About “Mercedes-Benz Style”
In addition to styling iconic automobiles, the designers at Mercedes-Benz also work on product design in other fields. The portfolio of “Mercedes-Benz Style” division comprises not only transport-related products, but also furniture and lifestyle products, as well as industrial design. The business model for “Mercedes-Benz Style” incorporates contract work - whereby the design rights are sold to the product manufacturer - and the granting of design licences.

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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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    Unveiling of first “Mercedes-Benz Style” product in Geneva: EC145 “Mercedes-Benz Style” helicopter from Eurocopter makes its world premiere
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