Mercedes-Benz Style and Rodenstock at the Optics Trade Fair „opti 2016“: Sensual clarity with perspective

Mercedes-Benz Style and Rodenstock at the Optics Trade Fair „opti 2016“: Sensual clarity with perspective
January 2016
Munich. Flowing, almost floating-like transitional lines, typical of Mercedes-Benz Style, play between form and material to perfection: Mercedes-Benz Style and Rodenstock presented the Design Studies "Aesthetics Eyewear" - visionary perspectives of upcoming Eyewear Collections – at the Opti 2016.
Presented for the first time ever at the “ Opti 2016”, the stylistic language of the two design studies reflects the distinctive Mercedes-Benz Style philosophy - sensual clarity as a definition of modern luxury. The two "Aesthetics Eyewear" design studies are in colour combination silver shadow/walnut and silver shadow/piano black. The focus of the design studies: sensually flowing shapes with stimulating contrasts. In support of the claim “sensual-aesthetics”, the Mercedes-Benz designers revoked the limiting context of ergonomics, technical feasibility and formal constraints.
Just like with the sculpture Mercedes-Benz "Aesthetics 125", Mercedes-Benz designers used the technology "Rapid Prototyping" in which digital data is modelled directly into a three-dimensional designed object.
The avant-garde Design studies, "Aesthetics Eyewear", give a perspective of upcoming Mercedes-Benz Style Eyewear Collections which will be available in a limited small series at selected retailers in early 2017.
Mercedes-Benz Style: design beyond the automobile.
Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz's unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. These products are all characterised by uncompromising quality, exclusive materials and the very finest craftsmanship. An overview of the products of the Mercedes-Benz Style can be found under the following link:
About Rodenstock:
Rodenstock is Germany's leading manufacturer of lenses and frames. Founded in 1877 with headquarters in Munich, Rodenstock employs approximately 4,450 and is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 15 locations in 13 countries.

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