Daimler Trucks Asia invests 300 Million Euro in Future Sales Growth

Daimler Trucks Asia invests 300 Million Euro in Future Sales Growth
21.
November 2013
Stuttgart / Tokyo, Japan
  • Daimler Trucks Asia is bundling the activities of Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV) for further sales growth
  • Daimler Trucks Asia will invest additional 300 million euro in the extension of the sales and production networks for FUSO and BharatBenz trucks from 2014 to 2018
  • New FUSO truck from DICV production celebrates international trade fair debut at Tokyo Motor Show
The Japanese Daimler subsidiary, Mitsubishi Fuso Truck and Bus Corporation is presenting itself at this year’s Tokyo Motor Show under the motto “Building Together”. True to this motto, the two commercial vehicle subsidiaries MFTBC and DICV are bundling their Asian business under the umbrella of Daimler Trucks Asia with a view to generating further sales growth
in Asia and Africa. To this end, Daimler Trucks Asia will invest 300 million euro in the international sales and production structures on schedule in the period from 2014 to 2018. By the year 2020, around 290,000 units of the FUSO and BharatBenz brand are to be sold worldwide.
Dr. Albert Kirchmann, Head of Daimler Trucks Asia and MFTBC President & CEO, said on the occasion of the Tokyo Motor Show: “With the investments, we are expanding our existing sales and production network in order to take advantage of future sales potential in Asia and Africa.” Dr. Kirchmann added: “ Thus, we are investing in the future of a strong team from two cultures. I am proud of the team from Japan and India, which is working together hard in order to bring the right products for the future markets on the road.”
The starting shot for the production of new FUSO truck models was sounded at Daimler India Commercial Vehicles in May of this year. Until 2014, these vehicles will be rolled out successively in 15 selected export markets – Bangladesh, Brunei, Indonesia, Kenya, Malawi, Malaysia, Mauritius, Mozambique, Zambia, the Seychelles, Zimbabwe, Sri Lanka, Tanzania, Thailand and Uganda. The market launch in further export countries is being examined.
The markets of Southeast Asia have a significant market potential for the long term. According to external forecasts, annual truck sales for the entire region of Southeast Asia are expected to grow by about 20 to 30 percent until 2020. In the same period, the truck market on the African continent promises to grow by five to ten percent per year.
Trade fair debut of new FUSO “FI” truck from DICV production
Currently, the new medium-duty FUSO “FI” truck is celebrating its trade fair debut before an international audience at the 43rd Motor Show in Japan. The vehicle, which is one of a total of five FUSO truck models from the production of Daimler India Commercial Vehicles, is tailored to customers in the growth markets.
Further FUSO product highlights at the Tokyo Motor Show
The trade fair debut of the new “FI” was reinforced by additional highlights from FUSO’s product range, which included four concept studies: the FUSO Canter Eco Hybrid “ Canna” developed by and for women, the luxury coach FUSO Aero Queen “Premium Cruiser”, the repairs vehicle FUSO Canter Eco Hybrid “ Moving Pit” and the heavy-duty truck FUSO Super Great “Fuel Efficient Truck”. In addition, the chrome-plated special model “ Black Chrome” of the medium-duty dump truck FUSO Fighter was also showcased at the Motor Show.
The first generation of the FUSO Canter truck came on the market in the year 1963. Fifty years and eight generations later, in March of this year, the light-duty truck celebrated its golden anniversary and sales of more than 3.7 million units worldwide. For the occasion of the anniversary year, a restored second generation “T90” model from the year 1970 was exhibited at the Tokyo Motor Show.

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  • 13C1224_01
    The FUSO “FI” is being produced within the framework of the “Asia Business Model”, a cooperation between the Daimler subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV), in the Indian city of Chennai. This model, along with four other models, is intended for export in the Asian and African growth markets and is to be marketed in 15 selected countries by the end of 2014.
  • 13C1224_02
    Medium-Duty Truck FUSO „FI“:  The FUSO “FI” is being produced within the framework of the “Asia Business Model”, a cooperation between the Daimler subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV), in the Indian city of Chennai. This model, along with four other models, is intended for export in the Asian and African growth markets and is to be marketed in 15 selected countries by the end of 2014.
  • 13C1224_03
    FUSO Canter Eco Hybrid “Canna”: The concept study “Canna” of the light-duty truck FUSO Canter Eco Hybrid dates back to the “Cute Truck” project for Tokyo Motor Show, with which FUSO wants to particularly appeal to women in the vehicle and shipping industry. With this goal in mind, new designs were developed by a project team comprised of nine women. The female workforce at FUSO was subsequently asked to vote on the final design.
  • 13C1224_04
    FUSO Canter Eco Hybrid “Canna”: The concept study “Canna” of the light-duty truck FUSO Canter Eco Hybrid dates back to the “Cute Truck” project for Tokyo Motor Show, with which FUSO wants to particularly appeal to women in the vehicle and shipping industry. With this goal in mind, new designs were developed by a project team comprised of nine women. The female workforce at FUSO was subsequently asked to vote on the final design.
  • 13C1224_05
    FUSO Aero Queen “Premium Cruiser” Coach: For the “Premium Cruiser” concept study, the regular version of the touring coach FUSO Aero Queen was scaled down from 55 to 13 seats in order to create additional space and comfort. The generous size of the windows enables an open panorama view. The “Premium Cruiser” is equipped with the latest entertainment and safety technology. The “Premium Cruiser” can be viewed exclusively at the Tokyo Motor Show.
  • 13C1224_06
    FUSO Aero Queen “Premium Cruiser” Coach: For the “Premium Cruiser” concept study, the regular version of the touring coach FUSO Aero Queen was scaled down from 55 to 13 seats in order to create additional space and comfort. The generous size of the windows enables an open panorama view. The “Premium Cruiser” is equipped with the latest entertainment and safety technology. The “Premium Cruiser” can be viewed exclusively at the Tokyo Motor Show.
  • 13C1224_07
    Medium-Duty Dump Truck FUSO Fighter „Black Chrome“:  The medium-duty dump truck FUSO Fighter “Black Chrome” covers a broad spectrum of possible applications. The BlueTec® emissions after-treatment system guarantees low exhaust emissions. The chrome-plated special edition can exclusively be  seen at this year’s Tokyo Motor Show.
  • 13C1224_08
    Medium-Duty Dump Truck FUSO Fighter „Black Chrome“:  The medium-duty dump truck FUSO Fighter “Black Chrome” covers a broad spectrum of possible applications. The BlueTec® emissions after-treatment system guarantees low exhaust emissions. The chrome-plated special edition can exclusively be  seen at this year’s Tokyo Motor Show.
  • 13C1224_13
    Restored FUSO Canter “T90” Model: The FUSO Canter is celebrating its 50th anniversary this year. The popular light-duty truck has been on the market since 1963. For the occasion, at this year´s Tokyo Motor Show, FUSO is presenting a completely restored model of the second FUSO Canter generation that came on the market in 1970, the “T90”.
  • 13C1224_10
    Heavy-Duty FUSO Super Great “Fuel Efficient Truck”:  The concept study “Fuel Efficient Truck” incorporates different innovations for improvement of fuel  efficiency in the segment of heavy-duty trucks: Aerodynamic front and side spoilers, a weight-reduced chassis and solar cells for support of battery operation, which yield a more than 10 percent improvement in fuel efficiency compared to regular models.
  • 13C1224_12
    FUSO Canter Eco Hybrid “Moving Pit”: The concept study FUSO Canter Eco Hybrid “Moving Pit” is optimized for repair and accident assistance. The hybrid vehicle has the right instruments on board for a broad range of applications, including an air compressor, an electrical power generator, welding equipment and an oil change kit.
  • 13C1224_09
    Heavy-Duty FUSO Super Great “Fuel Efficient Truck”:  The concept study “Fuel Efficient Truck” incorporates different innovations for improvement of fuel  efficiency in the segment of heavy-duty trucks: Aerodynamic front and side spoilers, a weight-reduced chassis and solar cells for support of battery operation, which yield a more than 10 percent improvement in fuel efficiency compared to regular models.
  • 13C1224_11
    FUSO Canter Eco Hybrid “Moving Pit”: The concept study FUSO Canter Eco Hybrid “Moving Pit” is optimized for repair and accident assistance. The hybrid vehicle has the right instruments on board for a broad range of applications, including an air compressor, an electrical power generator, welding equipment and an oil change kit.
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