Suunto confirmed as new Team Supplier and Official Licensee of the Mercedes-Benz EQ Formula E Team

13.
February 2020
Mexico City

Functionality of Suunto connected sports watches to support the Mercedes-Benz EQ Formula E Team in the area of human performance

  • Starting with the race in Mexico, all team members will wear sports watches supplied by Finnish brand Suunto
  • Ian James: “In Suunto, we have found a first-class Supplier whose products enable our team members to deliver their absolute best performance”
  • Patrick Dalez, Suunto: “The Mercedes-Benz EQ Formula E Team takes all factors into consideration, with important emphasis on human performance that we are proud to support with our Suunto 9 sports watch”

With the third event of the 2019/20 season in Mexico fast approaching, the Mercedes-Benz EQ Formula E Team is pleased to announce a multi-season relationship with Suunto. The Finnish company is a world leader in the design and innovation of connected sports watches, dive computers and instruments used by adventurers worldwide.

Ian James, Team Principal of the Mercedes-Benz EQ Formula E Team: “The Team faces major challenges in its debut season in Formula E. Without a doubt, we have to give each individual on the Team the best possible support to help them cope with these strains. That’s why we are delighted to have found a first-class Supplier in Suunto, whose products enable our team members to deliver their absolute best performance.”

Since the start of season six, the members of the team have been wearing Suunto connected sports watches. Over the course of the season, the squad and crew will have the benefit of the extensive sleep analysis and sport tracking features of the Suunto 9 watch in ensuring optimal performance despite changes of time zone.

The watches will also serve as fitness and health trackers, monitoring the performance of all team members before, during and after the strenuous one-day events. Additional features are a heart rate monitoring function, a variety of workout modes, smart connectivity and GPS navigation. This all-round package ensures that team members can always check all their important dates, times and itineraries on their wrist at any ABB FIA Formula E Championship venue.

Patrick Dalez, Head of Business Development at Suunto: “The fitness and health data collected by our Suunto 9 sports watches supports the performance programme drawn up by the team and helps them better understand the demands imposed by a long race day consisting of two free practices, qualifying, super pole and race. Suunto has been supporting athletes and outdoor sports enthusiasts for more than 80 years and we are excited to embark on this journey with the Mercedes-Benz EQ Formula E Team, leveraging our devices to monitor and assess fitness & recovery levels of the Team and optimize the physical conditioning of drivers to maximize human performance on race day, giving the team a winning advantage in a race of small margins.”

In the first year of the relationship, a special edition of the Suunto 9 Multisport GPS watch in the team livery will also go on sale in March 2020.

About Suunto

We stand for adventure. Pioneering exploration has been in our DNA since 1936, when Finnish orienteer Tuomas Vohlonen set out to create a more accurate compass, and subsequently invented a new method for manufacturing liquid‐filled compasses. Today Suunto is at the forefront of design and innovation for sports watches, dive computers and instruments used by adventurers all over the globe.

Eighty-four years removed from our founding, we are proud that Suunto products can take a beating, but are also designed with an everyday aesthetic that reflects our Nordic identity. Suunto’s headquarters and factory are still in Finland. We are part of Amer Sports along with sister brands Salomon, Arc’teryx, Peak Performance, Atomic, Wilson and Precor. www.suunto.com

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