Privacy Statement

Go to "CCPA Privacy Statement for California Residents"

Controller within the meaning of the General Data Protection Regulation (“GDPR”) is:

Daimler AG („We“)
Mercedesstraße 120
70372 Stuttgart
Germany
E-Mail: media.dialog@daimler.com

Data Protection Officer:

Daimler AG
Chief Officer Corporate Data Protection
HPC E600
70546 Stuttgart
Germany
E-Mail: data.protection@daimler.com

 

1. Data protection

We are pleased about your visit on our web pages and your interest in our offers. The protection of your personal data is an important concern for us. In this Privacy Statement we explain how we collect your personal data, what we do with it, for what purposes and on what legal basis this is done, and which rights and claims are associated with it for you. In addition, we refer to the Daimler Data Protection Policy (PDF-file, 2.27 MB)

Download: Daimler Data Protection Policy PDF (2.27 MB)

Our Privacy Statement for the use of our websites and the Data Protection Policy of Daimler AG do not apply to your activities on the websites of social networks or other providers that you can reach via the links on our websites. Please check the websites of these providers for their data protection regulations.

 

Data Protection Policies in other languages:

Daimler Data Protection Policy (Chinese) / 数据保护准则 PDF (2.37 MB)

Daimler Data Protection Policy (French) / Directive relative à la protection des données PDF (2.30 MB)

Daimler Data Protection Policy (Italian) / Direttiva sulla protezione dati PDF (2.29 MB)

Daimler Data Protection Policy (Japanese) / 情報保護規定 PDF (2.54 MB)

Daimler Data Protection Policy (Portuguese) / Diretiva de proteção de dados PDF (2.28 MB)

Daimler Data Protection Policy (Russian) / Правила защиты данных PDF (2.32 MB)

Daimler Data Protection Policy (Spanish) / Directriz de protección de datos PDF (2.29 MB)

Daimler Data Protection Policy (Turkish) / Veri gizliliği yönetmeliği PDF (2.29 MB)

 

2. Collection and processing of your personal data

a. When you visit our website, we store certain information about the browser and operating system you use, the date and time of your visit, the access status (e.g. whether you were able to access a website or received an error message), the use of website functions, the search terms you may have entered, the frequency with which you access individual websites, the designation of files accessed, the amount of data transferred, the website from which you accessed our websites and the website which you visit from our websites, either by clicking on links on our websites or by entering a do-main directly in the input field of the same tab (or the same window) of your browser in which you opened our websites. We also store your IP ad-dress and the name of your Internet service provider for seven days for security reasons, in particular to prevent and detect attacks on our websites or attempts at fraud.

b. We only store other personal data if you provide this data, e.g. as part of a registration, a contact form, a survey, a price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent given by you or in accordance with the applicable legal provisions (further information on this can be found below in the section "Legal basis of processing").

c. You are not legally or contractually obliged to make available your personal data. However, it is possible that certain functions of our websites depend on the availability of personal data. If you do not make available personal data in these cases, this may result in functions not being available or only being available to a limited extent.

3. Purposes of use

a. We use the personal data collected when you visit our website in order to operate it in the most convenient manner for your use and to protect our IT systems from attacks and other illegal activities.

b. If you provide us with further personal data, e.g. within the scope of a registration, a contact form, a survey, a price competition or for the execution of a contract, we use this data for the purposes mentioned, for the purposes of customer administration and - if necessary - for the purposes of processing and accounting of any business transactions, in each case to the extent required for this.

4. Transfer of personal data to third parties; social plug-ins; Use of service providers

a. Our websites may also contain offers of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).

b. When we use social plug-ins on our websites from social networks such as Facebook, Twitter and Google+, we integrate them as follows:

When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.

If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Daimler websites until you have activated an existing social plug-in.

When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy policies of that network.

The social plug-in remains active until you deactivate it or delete your cookies.
Cookie Statement

c. If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union ("EU"), may not guarantee an "adequate level of protection" for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

d. We also use qualified service providers (IT service providers, market-ing agencies) to operate, optimize and secure our websites. We only pass on personal data to third parties if and to the extent necessary for the provision and use of the websites and their functionalities, for the pursuit of legitimate interests or if you have consented to it (see section 8). In these cases, data may be transferred to recipi-ents outside the European Economic Area; please refer to section 13 below.

5. Analysis of usage data; use of analysis tools

a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s): Google Analytics, Adobe Analytics.

b. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out").

We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.

c. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

  1. Google Inc. (“Google“):
    Google is certified according to the EU-U.S. Privacy Shield.
    You can prevent the transfer of your data and its collection and processing by Google. Google informs about this via the following link: https://tools.google.com/dlpage/gaoptout?hl=en
  2. Adobe Systems Inc. (“Adobe“)
    Adobe is certified according to the EU-U.S. Privacy Shield.
    To object to the analysis through the product Adobe Analytics, you can follow this link: http://www.adobe.com/mena_en/privacy/opt-out.html
  3. YouTube
    Our website uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. It tells the YouTube server which of our pages you've visited. If you're logged into your YouTube account, YouTube will allow you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. For more information about how to handle user data, please refer to the YouTube Privacy Policy at https://policies.google.com/privacy?hl=en

d. When using analytical tools, data may be transferred to recipients outside the European Economic Area; please see section 13 below.

6. Usage-based information (targeting and retargeting)

In order to be able to tailor our online marketing (e.g. banner advertising) on the websites of our retargeting partners (Flashtalking, Google Adwords, Google Doubleclick and Vivaki) more specifically to your needs and interests, we use so-called retargeting technologies. Your interest in our products and services is stored in cookies. These cookies are read and used when visiting other websites that work together with our retargeting partners in order to be able to inform you as focused on your interests as possible. This is done anonymously, i.e. you cannot be identified by retargeting.

If you do not want Daimler and its retargeting partners to collect, store and analyze information about your visit and to tailor banner advertising to your interests, you can object to this at any time with effect for the future (opt-out).

An opt-out cookie is placed in your browser to technically implement your objection. This cookie is used exclusively for the association of your objection. Please note that for technical reasons, an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use another browser or another terminal device, please opt-out again.

You can manage and disable the use of cookies by third parties on the following website: http://www.youronlinechoices.com/uk/your-ad-choices

When retargeting technologies are used, data may be transferred to recipients outside the European Economic Area; please refer to section 13 below.

7. Security

We use technical and organisational security measures to protect your data managed by us against manipulation, loss, destruction and against access by unauthorised persons. We are constantly improving our security measures in line with technological developments.

8. Legal bases of processing

a. Insofar as you have given us your consent for the processing of your personal data, that consent is the legal basis for the processing (Art. 6 para. 1 letter a GDPR).

b. For the processing of personal data for the purposes of initiating or fulfilling a contract with you, Art. 6 para. 1 letter b GDPR is the legal basis.

c. Insofar as the processing of your personal data is necessary for the fulfilment of our legal obligations (e.g. for the retention of data), we are authorized to do so pursuant to Art. 6 para. 1 letter c GDPR.

d. In addition, we process personal data for the purposes of safeguarding our legitimate interests and the legitimate interests of third parties pursuant to Art. 6 para. 1 letter f GDPR. Maintaining the functionality of our IT systems, marketing our own and third-party products and services as well as documenting business contacts as required by law are such legitimate interests. As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.

9. Deletion of your personal data

Your IP address and the name of your Internet service provider, which we only store for security reasons, will be deleted after seven days. Otherwise, we delete your personal data as soon as the purpose for which we have collected and processed the data ceases to apply. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.

10. Rights of the data subject

a. As a data subject, you have the right of access (Art. 15 GDPR), right to rectification (Art. 16 GDPR), right to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR) and right to data portability (Art. 20 GDPR).

b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfilment of our legal obligations (cf. section "Legal bases of processing").

c. Right to object 
You have the right to object at any time to the processing of your personal data pursuant to Art. 6 para. 1 letter e GDPR (data processing in the public interest) or Art. 6 para. 1 letter f GDPR (data processing on the basis of a balance of interests) on grounds relating to your particular situation. If you object, we will only process your personal data if we can prove compelling legitimate reasons that outweigh your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

d. We ask you to address your claims or declarations to the following contact address if possible: dialog@daimler.com

e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).

11. Newsletter

If you subscribe to a newsletter offered on our website, the data provided in the newsletter subscription will only be used for sending the newsletter, unless you agree to further use. You can unsubscribe at any time using the unsubscribe option provided in the newsletter.

12. Central Access Service of Daimler AG

With the central access service of Daimler AG you can access all websites and applications of Daimler Group and its brands that require log-in and are connected to that service. The terms of use for the central access service contain specific data protection provisions. You can access those terms or use on the log-in pages of the relevant websites and applications under “Access conditions”

13. Data transmission to recipients outside the European Economic Area

a. When using service providers (see section 4. d.), analysis tools (see section 5) and retargeting technologies (see section 6), personal da-ta may be transferred and processed by recipients in countries out-side the European Union ("EU"), Iceland, Liechtenstein and Norway (= European Economic Area), in particular the USA and India.

b. From the point of view of the EU, the following countries provide an adequate level of protection for the processing of personal data in accordance with EU standards (so-called adequacy decision): Andorra, Argentina, Canada (limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland and Uruguay. We agree with recipients in other countries to apply EU standard con-tractual clauses, binding company regulations or the EU-U.S. or Swiss-U.S. Privacy Shield in order to create an appropriate level of protection in accordance with the legal requirements. For more in-formation, please use the contact details given in section 10.d. above.

14. Cookies

Information on the cookies we use and their functions can be found in our Cookie Statement.

Status: May 2019



CCPA Privacy Statement for California Residents

Effective date: January 1, 2020
Last reviewed: January 1, 2020

We have adopted this CCPA Privacy Statement to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA shall have the same meaning when used in this CCPA Privacy Statement. This CCPA Privacy Statement applies solely to visitors and users of our website who reside in the State of California.

I. Information We Collect; Use; and Sharing

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device (“personal information”). In particular, we have collected the following categories of personal information within the last twelve (12) months:

Category of personal information  Source(s) of personal information  How we use it  How we share it

 

Identifiers Directly from you, when you use our website


Indirectly from you, when you use our website


From third party sources, such as social media platforms when you interact with our social media channels
To enable the use of our website, gain an understanding of our visitors are using the website, protect our IT systems from attacks, and respond to any of your inquiries We may share this information with partners if you click on an offer on our website


We may share this information with social media platforms if you activate a social plug-in


We share this information with third party service providers who help us to operate, optimize and secure our websit
Personal information categories listed in the California Customer Records statute  (Cal. Civ. Code § 1798.80(e) Directly from you, when you use our website To enable the use of our website, gain an understanding of our visitors are using the website, and respond to any of your inquiries We may share this information with partners if you click on an offer on our website



We may share this information with social media platforms if you activate a social plug-in



We share this information with third party service providers who help us to operate, optimize and secure our website
Protected classification characteristics under California or federal law Not applicable Not applicable Not applicable
Commercial information Not applicable Not applicable Not applicable
Biometric information Not applicable Not applicable Not applicable
Internet or other similar network activity Directly from you, when you use our website


Indirectly from you, when you use our website


From third party sources, such as social media platforms when you interact with our social media channels
To enable the use of our website, gain an understanding of our visitors are using the website, and protect our IT systems from attacks We may share this information with partners if you click on an offer on our website


We may share this information with social media platforms if you activate a social plug-in


We share this information with third party service providers who help us to operate, optimize and secure our website
Geolocation data Indirectly from you, when you use our website To enable the use of our website, gain an understanding of our visitors are using the website, and protect our IT systems from attacks We may share this information with social media platforms if you activate a social plug-in


We share this information with third party service providers who help us to operate, optimize and secure our website
Inferences drawn from other personal information Indirectly from you, when you use our website To enable the use of our website and gain an understanding of our visitors are using the website We share this information with third party service providers who help us to operate, optimize and secure our website

II. Your Rights and Choices

From January 1, 2020, California residents have the following rights:

  • Right to Know – You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, the categories of third parties with whom we share such information, and information about our sale or disclosure for business purposes of your personal information to third parties.
  • Right to Delete – You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
  • Right to Opt-Out of Sale – You have the right to opt-out of the sale of your personal information to third parties. From January 1, 2020, you can exercise this right through the “Do Not Sell My Personal Information” link in the footer of our website or by contacting us using the contact information below. Please note we do not sell the personal information of minors under 16 years of age under any circumstances, as our website is not intended for users under the age of 16.
  • Right to Non-Discrimination – You have the right to not be discriminated against for exercising any of these rights

If you would like to exercise one or more of the above rights, please contact us by postal mail or by e-mail using the contact information below. We may need you to provide additional information to verify your request, such as providing certain data elements so that we can confirm they match the personal information already maintained by us. We will not use this additional information for anything other than handling your request. You may designate an authorized agent to make a request in certain circumstances on your behalf. Such authorized agent must be registered with the California Secretary of State. We will endeavor to respond to all such requests within forty-five (45) days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing. 

II. Your Rights and Choices

California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to E-Mail: dialog@daimler.com and please put “Shine the Light” in the subject line.

IV. Changes to this CCPA Privacy Statement

We reserve the right to amend this CCPA Privacy Statement at our discretion and at any time. When we make changes, we will post the updated CCPA Privacy Statement on our website and update the effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

V. Contact Information

If you have any questions or comments about this notice, the ways in which Daimler collects and uses your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us by postal mail or by e-mail at:

Daimler AG
Mercedesstraße 120
70372 Stuttgart
Germany

- or - 

E-mail: dialog@daimler.com

Please refer to "CCPA" in your message.

 

 

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