Strategy

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Our customers move the world: with goods, people, and ideas. Our mission is to support them to the best of our ability. We develop the vehicles and services they use to make the world a better place today and tomorrow. Our products are efficient & electric; safe & automated; reliable & connected. To make them that way, we work together all over the world, across brands and regions. We develop new technologies cooperatively in order to bring innovations faster to the markets and to our customers. The implementation of our strategy is based on our corporate culture: We are all connected by our strong commitment to continuously improve our products with an eye to the future. And we appreciate the diverse strengths of our worldwide network. Daimler Trucks — many brands, but one family.

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